The 'image page' is where we put a
changing variety of New Haven Railroad photographs and
advertising material for you to enjoy. Be sure to check back here
often because we plan to refresh these images on a regular basis.
New Haven Railroad
Freight Service Advertising from the 1950s and 1960s
February 1st,
1998
Here are some
examples of New Haven Railroad freight service advertising
materials from the late 1950s and early 1960s. During this
period, much of the heavy industry upon which the New Haven
Railroad depended was in the process of leaving New England or
transitioning to trucks. Thus, there was a last-ditch effort by
the New Haven Railroad to get this business back. Advertising
materials from the collection of Marc
Frattasio. All
images have been reproduced at approximately 10% actual size.
This advertisement
appeared in New England newspapers and business magazines
around 1956 or 1957. Note, the New Haven Railroad's
classic dwarf semaphore signals are long gone!
In 1958 the New Haven
Railroad put on an industrial development exhibition in
the city of New Haven, Ct. This brochure was handed out
to people who visited this exhibition.
This rare magazine
advertisement, which promoted the New Haven Railroad's
passenger and freight service, dates from 1958. The New
Haven Railroad did not place many advertisements in
magazines during the late 1950s.
This is a New Haven
Railroad freight rate brochure from 1960 or early 1961.
Just before the New Haven Railroad entered bankruptcy,
the Alpert administration offered significant discounts
on many freight rates in a last-ditch effort to attract
more business.
The New Haven cut its
freight rates in a last-ditch effort to attract more
business just before the Alpert administration declared
bankruptcy in July 1961. This 1961 magazine advertisement
was a part of this rate-cutting effort.
The 'Canadian Yankee' was
a freight train which operated during the mid to late
1960s over the New Haven Railroad, Central Vermont
Railway, and Canadian National Railway between New York
City and Montreal Canada (with connections as far south
as Washington DC).
