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New Equipment Brochures #2

March 1st, 2005

The New Haven typically produced some kind of brochure for distribution to the public when new equipment arrived on the property, especially new passenger equipment. Here are a few representative examples of publicity brochures for new equipment dating from the late 1930s and early 1940s. All items from the collection of Marc Frattasio.

I-5 The New Haven distributed this interesting folder in 1937 after taking delivery of ten I-5 class streamlined steam passenger locomotives from the Baldwin Locomotive Works. 
This brochure was published during 1937 to promote the five new lightweight grill cars built by Pullman-Standard's Osgood Bradley works. These revolutionary dining cars were unique at the time in that they were staffed and managed by a team of women. Grill Cars
Electric Locomotive Parade In 1938 the New Haven obtained six streamlined EP-4 class passenger electrics from General Electric. The railroad was quite proud of these powerful new locomotives. An "electric locomotive parade" was conducted for the general public at a number of sites within the New Haven's electrified zone during the latter half of 1938 at which time an EP-4 led a lineup of older electrics.
This folder was distributed during late 1938 to promote the New Haven's diverse fleet of streamlined locomotives, passenger cars, and "Comet" train. Streamlined Parade
World's Fair During 1939 and 1940 the New Haven had a lightweight grill car on display at the World's Fair in New York City. The recently delivered I-5 class streamlined steam locomotives and lightweight cars were used to advertise World's Fair passenger service, as is the case with this brochure.
This brochure, which was apparently put together for the New Haven by Alco-GE, was distributed to the public during late 1941 and early 1941 to promote the new DL-109 (or NH DER-1 class) diesel-electric locomotives. These early road diesels were used in both passenger and freight service by the New Haven for many years. DL-109s
Diesels and Electrics This brochure, which was also apparently put together for the New Haven by Alco-GE in 1942, promoted the then-new Alco-GE DL-109 dual-purpose freight/passenger diesels and GE EF-4 class freight electrics.  The ten EF-4s were unusual in that five were built for the New Haven by General Electric (#0155-#0159) while the others were built by Westinghouse (#0150-#0154).


February 2005: New Equipment Brochures #1

January 2005: Happy Birthday to the NH Logo!

December 2004: Railroad Telephone Directories

November 2004: Dining Car Department Manuals

October 2004: New Haven Railroad Gate Signs

September 2004: Freight Station Signs

August 2004: Early Menu Covers

July 2004: Menu Covers of the 1930s Era

June 2004: Menu Covers of the 1940s Era

May 2004: The "Photomatic" Photo Machines

April 2004: Menu Covers of the 1960s Era

March 2004: Menu Covers of the 1950s Era

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939

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