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New Equipment Brochures #5

June 1st, 2005

The New Haven typically produced some kind of brochure or advertisement for distribution to the public when new equipment arrived on the property, especially new passenger equipment. Here are a few representative examples of publicity material for new equipment dating from the mid 1950s. All items from the collection of Marc Frattasio.

Talgo 1 This brochure was distributed on the 1949 model Talgo demonstrator train that was tested and put on public display at a variety of locations across the New Haven during the early summer of 1954. A nearly identical brochure, featuring New Haven and New York Central logos and portrait photos of Patrick McGinnis and Robert Young, was also produced for distribution at locations such as Boston, New York City, Springfield, and Worcester where the two railroads shared large passenger stations.
Front cover of a brochure that was distributed on the 1955 model Talgo demonstrator train that was put on public display by the New Haven at the Eastern States Fair in Springfield, MA during the late summer/early fall of 1955. Talgo 2
Talgo 2 Here's the interior of the brochure referenced above. ACF's 1955 model Talgo train, which was redesigned in part due to input from the New Haven, differed from the fully articulated Spanish-style 1949 model in that it was composed of a series of free-standing three-unit cars that could be added to or removed from Talgo trains in the manner of conventional passenger equipment.
Early (summer of 1955) magazine advertisement for the New Haven's Budd RDC train, which was at that time called the "Flying Cloud" but which was later named the "Roger Williams". This is the configuration of the Budd train before it was cosmetically restyled by Knoll Associates designer Marcel Breuer. Early Roger Williams
Later Roger Williams Later magazine advertisement for a variety of Budd-built passenger trains, including the New Haven's "Roger Williams". This advertisement depicts the "Roger Williams" train as redesigned by Marcel Breuer. Note the red "Mars light" on the nose of the lead unit, an interesting conceptual design feature that was not carried through to the actual train.
Magazine advertisement from late 1955 depicting an artist's rendition of the New Haven's "John Quincy Adams" Talgo train. Although the New Haven would not receive the "John Quincy Adams" from ACF and F-M for more than a year, the actual appearance of the train would change very little from what's seen here. John Quincy Adams 1
John Quincy Adams 2 Late 1955 magazine advertisement depicting the Fairbanks-Morse "Speed Merchant" locomotive designed for the "John Quincy Adams" Talgo train. These were the first dual-power locomotives light enough to operate on the Park Avenue viaduct. F-M thought that the New Haven would buy numerous copies of the dual-powered unit, perhaps in a Trainmaster carbody. However, EMD got sixty orders for FL-9s instead.
The New Haven planned to test and display the General Motors Aerotrain during early 1956, just as it had done with the original 1949 model Talgo train during the summer of 1954. Special Aerotrain brochures were printed up, including this example. However, incoming New Haven president George Alpert cancelled the Aerotrain test and demonstration session shortly after Patrick McGinnis' departure from the railroad in January 1956. Aerotrain


May 2005: New Equipment Brochures #4

April 2005: New Equipment Brochures #3

March 2005: New Equipment Brochures #2

February 2005: New Equipment Brochures #1

January 2005: Happy Birthday to the NH Logo!

December 2004: Railroad Telephone Directories

November 2004: Dining Car Department Manuals

October 2004: New Haven Railroad Gate Signs

September 2004: Freight Station Signs

August 2004: Early Menu Covers

July 2004: Menu Covers of the 1930s Era

June 2004: Menu Covers of the 1940s Era

May 2004: The "Photomatic" Photo Machines

April 2004: Menu Covers of the 1960s Era

March 2004: Menu Covers of the 1950s Era

February 2004: Fun On The Train

January 2004: Travel Folders #7

December 2003: Travel Folders #6

November 2003: Travel Folders #5

October 2003: Travel Folders #4

September 2003: Travel Folders #3

August 2003: Travel Folders #2

July 2003: Travel Folders #1

June 2003: The Berkshire Line

May 2003: Small Rectangular Travel Folders

April 2003: Football Trains

March 2003: Children's Dining Car Menus

February 2003: Sleeping Car Service

January 2003: Odds and Ends #6

December 2002: Old Saybrook China

November 2002: Platinum Blue China

October 2002: Grill Car China

September 2002: Diesel Builder's Plates

August 2002: Odds and Ends #5

July 2002: Odds and Ends #4

June 2002: Odds and Ends #3

May 2002: Odds and Ends #2

April 2002: New Haven R.R. Travel Bags

March 2002: Cost Saving Fare Promotions

February 2002: Odds and Ends #1

January 2002: Ladies' Day

December 2001: New Haven R.R. Locks

November 2001: The Streamlined Coaches

October 2001: The Comet

September 2001: Seashore Tours

August 2001: John Held, Jr. and the New Haven R.R.

July 2001: The East Wind

June 2001: The Rail-Auto Travel Plan

May 2001: Advertising Stickers

April 2001: Dietz Hand Lanterns

February 2001: Right of Way Signs

January 2001: Signal Lamps

December 2000: TDI Commuter Schedules

November 2000: To Florida on the New Haven Railroad!

October 2000: Local Schedules

September 2000: Train Service Cancellation Posters

August 2000: The New Haven Railroad Rail Charge Card

July 2000: Beverage Service!

June 2000: The Boat Race Trains

May 2000: Timetable Change Posters

April 2000: New Haven Railroad Station Signs

March 2000: The Key to New England

February 2000: Route 128 Station

January 2000: New Haven Railroad Cigarette Lighters

December 1999: The Dan'l Webster

November 1999: Postwar Travel Posters

October 1999: Modern Dining Car China

September 1999: New Haven Railroad Dining Car Service Pins

August 1999: New Haven Railroad Lapel Pins

July 1999: The 1939 New York World's Fair -- 60th Anniversary

June 1999: On-Train Ashtrays

April 1999: Matchbooks

March 1999: Pilgrim Tours

February 1999: Special Trains of the 1950s and 1960s

January 1999: Ticket Envelopes

December 1998: Holiday Advertising Material

November 1998: New York City Travel Advertising Material

October 1998: Boston Travel Advertising Material

September 1998: The Hurricane of 1938 -- 60th Anniversary

July 1998: The New Haven Goes Back to Cape Cod

June 1998: The 1964/1965 New York World's Fair

May 1998: Official Gifts of the McGinnis Era

April 1998: System Timetables

March 1998: Pre-War Advertising Brochures

February 1998: New Haven Railroad Freight Service Advertising from the 1950s and 1960s

January 1998: The Snow Trains

December 1997: Hotel Montclair Advertisement ca. 1939

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